News Releases
Start of sales of "Yakult" in Austria
On December 9, 2005, Yakult Honsha Co., Ltd. (President, Sumiya Hori) will begin sales of “Yakult” in Austria.
In recent years, requests from consumers and large supermarket chains to expand sales of “Yakult” to stores in Austria have become stronger. Therefore, with the initiation of sales in mind, a sales and marketing company, Yakult Oesterreich GmbH, was established there on November 19, 2005.
Yakult Oesterreich GmbH is a 100% owned subsidiary company of Yakult Europe, and its aim in the Austrian market, which has already been widely penetrated by Europe’s largest dairy makers, is the establishment of a sales base and the penetration of the Yakult brand. “Yakult” will be imported from the Yakult Europe factory in the Netherlands and then sold in chain stores under the umbrella of the Rewe Group, which already has a business relationship with Yakult Germany . Later, the supermarkets selling Yakult will be gradually expanded.
With the start of sales in Austria, sales of “Yakult” around the world will have expanded to 26 countries and territories outside of Japan.
The following is a summary of Yakult Oesterreich GmbH and its sales of “Yakult” in Austria.
Summary
- Company Name: Yakult Oesterreich GmbH
- Location: Praterstrasse 66, 1020 Vienna, Austria
- Representative:
Nic Nijman (former person in charge of new market development at Yakult Europe) - Capitalization:
250,000 euros (approx. 35 million yen at 1 Euro = 140.91 yen (November 30, 2005 rate); 100% wholly owned by Yakult Europe - Established: November, 19, 2005
- Sales Area: All of Austria
- Start of Sales: December 9, 2005
- Sales Channel: Retail Stores
- Product: “Yakult 65” in 5 bottle packs
- Recommended Retail Price: 0.43 Euro/bottle (approx. 60 yen)
- Sales Plan: First fiscal year(2006):27,000 bottles/day; Third fiscal year (2008): 54,000 bottles/day
[For Reference]
1.Outline of Austria
| Population | Approx. 8,175,000 (2004) |
| Area | 83,858 sq. km *About 24% of the total area of Japan, and slightly larger than the northern island of Hokkaido (78,423 sq. km) |
| Capital | Vienna (Approx. 1,500,000) |
| Currency | Euro (introduced in January 2002; as of Nov. 30, 2005, 1 Euro = 140.91 yen) |
| GDP Per Person | Approx. $30,000 US (2002) |
GDP Growth Rate | 2003: 0.7% 2004: 1.8% 2005: 2.5% (forecast) |
2.Outline of Yakult Europe
| Company Name | Yakult Europe B.V. |
| Location | Almere, the Netherlands |
| Established | March, 1996 |
| Capitalization | 30,280,000 euros (approx. 41,210,000 yen--at present, 1 euro = 136.10 yen) * 100% subsidiary of Yakult Honsha Co., Ltd. |
| President | Hiroshi Suzuki |
| # of Employees | Approx. 120 |
| Business | Sales and marketing umbrella company encompassing the sales companies and the production of Yakult and Yakult Light in Europe |
3.Outline of The Rewe Group
| Group Name | The Rewe Trading Group |
| Location | Koln, Germany |
| Established | 1927 |
| Business | Food wholesale and retail, and tourism Established in 14 countries in Europe including Germany |
| Number of Food Retail Locations | Germany: 9,841 stores Austria: 1,308 stores |
Market Share | The food retail market share (sales figure base) in Austria is 36.9%. * Not including discount stores |
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