Yakult S.A. de C.V.(Mexico)
In addition to creating healthy products, the Yakult Group strives to provide customers with a variety of information about health through sales by Yakult Ladies and other routes.
Yakult S.A. de C.V. (Mexico) contributes to raising health awareness in local communities with activities such as distributing recipe cards and holding health-related seminars.
Over more than 35 years, Yakult S.A. de C.V. (Mexico) has become familiar to local communities through sales both in stores and by Yakult Ladies. The sales area and number of bottles sold in Mexico have grown steadily, with an average of 3.68 million bottles sold daily throughout the country and a population ratio* of approximately 3.8%.
Mexico has a population of nearly 130 million, and is struggling with a rise in the prevalence of obesity and diabetes due to the food culture and a lack of exercise. Yet on the other hand, one in seven children suffers from malnutrition. Few people understand healthy eating habits, nutrition, and the workings of the digestive system. Recognizing the critical nature of the situation, the government is implementing measures to promote healthier eating habits.
With that in mind, in addition to providing products that contribute to people’s health, the company conducts activities using a variety of approaches to have people learn about health in an enjoyable way.
※ Estimate of market penetration calculated by dividing the average number of bottles sold per day by the population covered
Company:Yakult S.A. de C.V.（Mexico）
Founded:March 1980
Number of employees:3,470
Number of Yakult Ladies:9,180
Sales bases:160
Plants:Ixtapaluca Plant, Guadajara Plant
Customers listening to an explanation of a recipe card
A workshop for Yakult Ladies
With our corporate philosophy of contributing to the health and happiness of people, Yakult has a lot in common with UNICEF, which strives to improve the health, welfare and education of children. Yakult S.A. de C.V. (Mexico) began a partnership with UNICEF in August 2016 based on the mutual agreement that working together we could contribute to Mexican society.
In 2017, Yakult Ladies began distributing healthy recipe cards created by UNICEF to customers in the aim of promoting health. In addition to recipes, the cards also contain information on nutrition and advice on improving the lifestyles of children at home.
The company also holds workshops that train employees how to clearly convey the purpose and contents of the recipe cards. As many Yakult Ladies are also mothers, they support the idea of activities that improve children’s eating habits and are actively engaged in the workshops. In 2017, approximately 1,400 Yakult Ladies delivered recipe cards to around 140,000 households. Moving forward, we plan to gradually expand the scope of this activity.
The topic of the digestive system is seldom covered in Mexican formal education, and few people are familiar with the way it functions. Yakult S.A. de C.V. (Mexico) therefore launched the Healthy Intestinal Tract Project to communicate important information about the workings of the digestive system, the intestines, and intestinal bacteria. Since 2014 the company has produced leaflets on five topics: How the intestines and digestive system work, intestinal bacteria, Lactobacillus casei strain Shirota, immunity, and probiotics. These leaflets were distributed by Yakult Ladies and Sales Department employees.
Yakult S.A. de C.V. (Mexico) regularly holds free health-related seminars where customers learn about healthy eating habits and the benefits of Lactobacillus casei strain Shirota. These seminars are not only a place to provide customers with accurate information about health, but also an opportunity for the company to foster deeper relationships with them.
Shiho Kohinata
Yakult S.A. de C.V. (Mexico)
On assignment from Yakult Honsha in 2010
In Mexico there are few people who understand the function and workings of the intestines. I think it’s very important to introduce the structure and function of the digestive system and explain how Lactobacillus casei strain Shirota improves the intestinal environment to customers.
Elena Tomasa
Yakult Lady
Working as a Yakult Lady for about 10 years
My job feels most rewarding when a customer I’ve sold products to expresses their gratitude by saying their health has improved. I’m overjoyed to be able to help improve the health of the local community as a Yakult Lady.
Rosario Almansa
Customer
I’ve been drinking Yakult products regularly for the past five years. I really like the healthy recipes and information the company provides on improving children’s lifestyles at home. I keep the recipes on my refrigerator and use them when cooking for my grandchildren. My favorite recipe is the egg tacos because they’re really simple to make and very nutritious. I hope that Yakult continues to deliver these kinds of practical and fun recipes.
