Year Historical Event
1930s 1930
  1. Dr. Minoru Shirota succeeds in strengthening and culturing lactic acid bacteria, useful for maintaining health (Lactobacillus casei strain Shirota).
  1. Yakult is manufactured and introduced to the market.
  1. Yakult is registered as a trademark.
1940s 1940
  1. Local offices of the Association for Promotion of Preventive Bacteria Strain Shirota are established in various parts of Japan for the purpose of marketing and distributing Yakult.
1950s 1955
  1. Yakult Honsha Co., Ltd. is established (Nishi Hatchobori, Chuo-ku, Tokyo).
  2. Research Institute is established in Kyoto.
1960s 1963
  1. Yakult launches its unique Yakult Lady home delivery system.
  1. Yakult Taiwan Co., Ltd. begins operations as the company’s first overseas operation base.
  1. Research institute is established in Kunitachi, Tokyo (later known as Yakult Central Institute).
  1. The company takes over the management of the Sankei Atoms baseball team (now the Tokyo Yakult Swallows).
  2. Yakult is introduced to the market in a new plastic container.
1970s 1970
  1. Joie fermented milk is introduced to the market.
  1. The company begins the full-scale sale of cosmetics.
  1. New head office building is completed in Higashi Shimbashi, Minato-ku, Tokyo.
  2. Program of regular visits to senior citizens by Yakult Ladies begins.
  1. Biolactis Capsules ethical drug is introduced to the healthcare industry, thereby marking Yakult’s entrance into the pharmaceutical business.
  1. Mil-Mil fermented milk—developed through the direct culture of bifidobacteria—is introduced to the market.
  1. Yakult Seichoyaku intestinal regulator—an over-the-counter medicine—is introduced to the healthcare industry.
1980s 1980
  1. Company stocks are listed on the Second Section of the Tokyo Stock Exchange.
  2. Toughman health drink is introduced to the market.
  1. Company stocks are listed on the First Section of the Tokyo Stock Exchange.
1990s 1992
  1. Yakult Bioscience Research Foundation is established.
  1. The manufacture of irinotecan hydrochloride, a cancer chemotherapeutic agent, is approved, and the drug is introduced to the healthcare industry under the brand name of Campto.
  2. The company receives the Minister for Health and Welfare Award for distinguished volunteer service on behalf of the program of regular visits to senior citizens.
  1. Parabio Series premium-quality skincare product line is introduced to the market.
  1. The company receives the Minister for Agriculture, Forestry, and Fisheries Award (in the Consumer Division) at the Excellent Corporations of Food Industry Awards.
  1. Yakult is approved by the Ministry of Health and Welfare for labeling as Foods for Specified Health Uses.
  2. Bansoreicha is introduced to the market.
  1. Yakult 400 fermented milk drink is introduced to the market.
2000s 2004
  1. Entered into a strategic alliance with Groupe Danone.
  1. Research center is established in Europe (Belgium).
  2. Oxaliplatin, a cancer chemotherapeutic agent for the treatment of advanced colorectal cancer, is approved under the name of Elplat.
  1. The name of Yakult’s brand of cosmetics is changed to Yakult Beautiens.
  2. Our new corporate slogan is decided: In order for people to be healthy, everything around them must also be healthy.
  1. Yakult receives a 2008 Good Design Long Life Design Award (G-Mark).
2010s 2010
  1. Average global sales of dairy products surpass 30 million bottles per day.
  1. The three-dimensional trademark for Yakult containers is recognized.
  2. Campto wins the Science Award from the Japanese Cancer Association.
  1. Yakult launches Yakult Space Discovery Project.
  1. Lactobacillus casei strain Shirota obtains GRAS Certification from the US FDA (Food and Drug Administration).
  2. Yakult and Danone terminate strategic alliance agreement and sign a memorandum of cooperation.
  3. New Yakult is launched.
  1. Yakult Honsha publishes its first Company history.
  2. Yakult Gold is launched.

Company Profile

  • Philosophy
  • Yakult Honsha Company Profile
  • Organization Chart
  • Board of Directors & Auditors
  • History
  • Overseas Operations