Cookie Policy

What are cookies?

Cookies store your browsing record on your PC or smartphone upon accessing websites.

A website uses cookies to obtain information including the pages you accessed and the number of times you accessed it. The information thus obtained, however, does not include your name, phone number or email address that enables to identify the individual.

What are cookies used for?

Yakult Honsha Co., Ltd. (hereinafter referred to as the “Company”) uses the information, such as the pages accessed by users and the number of times a user accessed a page, obtained using cookies (hereinafter referred to as the “Cookie Information”) in the yakult.co.jp website operated by the Company (hereinafter referred to as the “Website”) for the purposes below. It shall never use the Cookie Information for purposes other than below.

  • To display websites and advertisements customized for individual users
  • To improve the quality of the Company’s service by reflecting the information on marketing activities
  • To improve the Website through examination and analysis of statistical access information

The Company retains the Cookie Information for the period necessary for achieving these purposes.

Changing the cookie settings

(1) Cookie setting for browsers

A user can discontinue or disable the use of cookies on the Website by changing the browser settings. See the following URLs for how to change the cookie setting in the major browsers. Contact the manufacturer of the respective browsers for how to change the cookie settings on browsers other than the ones mentioned below.

Please note that if you disable cookies, functions of some websites and services may be restricted or some webpages may not be displayed correctly.

(2) Third party cookie settings such as by advertisement distribution service

The Website may provide Cookie Information to the third parties listed below to use the advertisement distribution service offered by them. The Cookie Information provided to the third parties will be handled in accordance with the privacy policy of these parties. See the following URLs for how to terminate the provision of Cookie Information to these third parties.

(3) Linking the Cookie Information and personal information

The Company may link the Cookie Information and users’ personal information and use or provide it to the extent necessary to a third party in order to achieve the purposes described in the above “What are cookies used for?”

Tool for grasping the Website usage status using cookies

The Website may use the Cookie Information to analyze the user’s website usage status to improve the Website and the quality of the service offered. The Company uses the Google Analytics tool provided by Google LLC for this analysis. Google Analytics uses cookies to collect, record, and analyze the user’s access history, but this information does not contain any information to identify a specific individual. If you would like to decline information collection on the Website by Google Analytics, you may terminate the information collection by using the Google Analytics opt-out add-on. Such information is managed by Google LLC based on its privacy policy. See the following URLs for details of the terms of service.

Revisions to the policy

The policy is subject to change without prior notice. Please be aware that any changes related to this policy will become effective as soon as they appear on the Website.

Established on April 1, 2022