Yakult Oesterreich GmbH to be Established

In November 2005, Yakult Honsha Co., Ltd. (President, Sumiya Hori) plans to establish the sales and marketing company, Yakult Oesterreich GmbH (Yakult Austria), which is scheduled to begin sales of “Yakult” in the Austrian market in January 2006.
Currently, sales of “Yakult” are being undertaken in 25 countries and regions around the world. In Europe, sales of “Yakult” began at companies established locally in the Netherlands in 1994, in Belgium in 1995, and in England and Germany in 1996. Furthermore, sales of Yakult Light began in Europe in 2002.

Austria shares a border with Germany, where Yakult is already being sold, and in recent years requests to expand sales of “Yakult” to stores in Austria from supermarket chains currently stocking it in Germany have become stronger and stronger. Thus, Yakult Europe plans to establish a 100% owned local subsidiary company in Austria to sell “Yakult” imported from the Yakult Europe factory in the Netherlands.
Europe’s largest dairy makers have already entered the Austrian market, so Yakult’s aim for Austria is the establishment of a sales base and the penetration of their own Yakult brand.

A summary of the sales Plan for the Austrian market is as follows.

Summary

1. Company Name:  Yakult Oesterreich GmbH
2. Location:  Vienna
3. Representative:  Nicolaas Nijman (person in charge of new market development at Yakult Europe)
4. Capitalization:
   250,000 euros (approx. 34 million yen at 1 Euro = 136.10 yen (End of September 30, 2005 rate)
5. Established:November, 2005 (scheduled)
6. Sales Area:  All of Austria
7. Planned Start of Sales:  January, 2006
8. Sales Method:  At supermarkets and other retail store locations
9. Product:  “Yakult”
10. Planned Retail Price:  0.438Euro/bottle (approx. 60 yen)
11. Sales Plan:27,000 bottles/day;  Third fiscal year: 54,000 bottles/day

[For Reference]

1.Outline of Austria  

2.Yakult Europe 

Back